When it comes to packaging, aesthetics has never mattered more. Gone are the days of busy cardboard boxes and utilitarian tin cans. In the 21st century, flexible packaging has forever changed the way consumers interact with goods. Here are three big reasons why.
It Can Be Made Into Virtually Any Shape
Flexible snack packaging can be personalized to your product’s size, shape, and quantity. This makes it stand out on the shelf amidst the sea of boxes and cans. It can also make your product stand up on the shelf. Those same stand-up pouches can just as easily hang from a display peg. In short, your product can be showcased in more places when it’s flexible.
From pouches to bags and overwraps, flexible packaging can be used for a wide assortment of snack foods, as well:
- Fruit snacks
- Frozen treats
- Pre-cut fruits and vegetables
This is by no means a complete list. No matter what it’s used to contain, flexible packaging is versatile, can’t-miss-it alternative to boring bottles and other traditional packaging options.
It’s Extremely Easy To Customize
Digital printing flexible packaging products means you can brand your snacks with almost anything, from sophisticated illustrations to eye-catching photos and bold colors. What’s more, modern printing allows any artwork, graphics, or lettering that you do choose to incorporate to be transferred at a crisp, high-DPI resolution.
Much of the secret to flexible packaging’s success lies in the materials used to make these pliable plastic sleeves, pouches, and tubes. A variety of plastics and composites are utilized, such as polyamide, polyethylene terephthalate, and cross-linked polyolefin. Each has its own strengths. Some are machinable. Some are moisture and/or heat resistant. Others act as aroma barriers. Some do all of those things. When combined into a single flexible package, the storage possibilities are endless – and so are the design options.
In many ways, flexible packaging is a graphic designer’s dream. Because there are no size or shape restrictions, such as those inherent in traditional boxes, cans, and bottles, there’s often a much larger canvas with which to work. Add to that the capability to showcase high-quality printed logos, line art, and photography and what do you get? More and more engaging product designs.
Plastics and foils can handle a variety of finishes, as well, and easily incorporate other features such as display windows. These unique touches are all ways that containers by inventive manufacturers such as the ePac flexible packaging company can bring your goods to the fore and attract the interest of consumers.
It’s Environmentally Friendly
In a world where consumers are seeking out eco-friendly products with greater frequency, flexible packaging minimizes waste. Think about all the unused space in the average box of crackers, for example. Compared to rigid traditional containers, flexible snack packaging uses less plastic to contain your snacks. Less plastic on the shelf at the supermarket or corner store means less waste in consumers’ trash and recycling bins. Many containers are easily reused, as well. Flexible snack packaging lets consumers feel good about their purchases, even if they feel guilty about chowing down on all the cookies inside in one sitting.
Manufacturers have myriad options when it comes to containers for their products. Think outside the box – literally – and consider flexible packaging for your snacks.
About The Author:
Stacey Smith is a freelance health writer. She is passionate to write about women’s health, dental health, diabetes, endocrinology and nutrition and provides in-depth features on the latest in health news for medical clinics and health magazines.